Today, Radix announced Radix Deux: 46 primary applications for new top-level domains in ICANN’s upcoming gTLD round. It is the largest strategic commitment we’ve made since the company was founded. Each of the 46 strings was selected intentionally, backed by a clear market case, and reflects where Radix believes the internet is heading over the next decade. All applications can be explored at deux.radix.website. Radix led this industry through its first generation of new domains. We are ready to lead the second. That’s the deux in Radix Deux. 
The internet is changing shape again
The Deux Method
We’ve done this before
What happens next

The internet is changing shape again

The last time the internet’s namespace expanded, the opportunity was visible in our search logs before it was visible anywhere else. People wanted names they couldn’t have. We’re seeing that same pattern now, in new places. AI agents will need addresses of their own, an entire naming layer that doesn’t exist yet. Creators have outgrown platform handles and are building businesses that need real names. Money is being rebuilt onchain and mobile-first. Health and wellbeing ventures need names that say clearly what they do. The frontier fields, quantum and robotics among them, are becoming industries. Each of those shifts creates demand for namespaces the current internet doesn’t offer. These 46 applications are our positions on where that demand forms next, organized into seven categories: AI, for the machine-intelligence era; Technology, for the layers everything runs on; Bio & Health, for care, treatment, and the life sciences; Finance, for money’s migration into software; Business, for the language of commerce and work; Creator, for the people who make things; and Culture, for taste, belonging, and shared spaces. Every string on the microsite has its own page: the market it serves, what the word means, who it’s meant for, and why we believe it endures. If you want to understand how we think, that’s the place to go.

The Deux Method

The 46 are the deliberate picks from one of the most extensive string-selection exercises we’ve ever run. We started with more than 3.2 million words and terms, gathered across eight independent discovery tracks. We analyzed over 1.8 million real-world business, brand, and store names to see how people actually name what they build. More than 110,000 strings were evaluated in depth against quantitative criteria, and 580 finalists were scrutinized one by one with predictive modeling built on a decade of our own registry data, sharpened by the judgment of the team that built our current portfolio.

We’ve done this before

If you’ve read our origin story, you know how Radix began. The world was moving from physical to digital; more than 100 million .coms were already taken, and through our registrar business we could see that over 70% of the names people actually searched for were unavailable. It was the era of .COMpromise: names getting longer, sprouting hyphens and digits, looking less like brands and more like phone numbers. When ICANN opened the first new gTLD round in 2012, most private applicants withdrew the moment their strings clashed with big tech. We didn’t. Self-funded, we went to auction against Google for .tech and .site, and against Amazon for .store, and won. Over the years that followed, we kept building the portfolio out, extension by extension, until it stood at 10. Winning names, it turned out, was never the hard part. The harder question was what to do with them. And our answer was to treat each TLD as a brand to be built, not inventory to be sold. Give it a clear identity. Invest in it for years, not quarters. Back the businesses that build on it, because their success is the extension’s success. Fourteen years in, that approach has led us to more than 10 million domains under management across our TLD brands: .tech, .online, .store, .site, .space, .fun, .website, .press, .host, and .uno. This is where we thought differently as a registry: winning a string was only the starting line; building each one into a brand was the strategy. It’s the same strategy we now bring to these 46. 

What happens next

These are applications, not operational TLDs; they’ll make their way through ICANN’s process from here, and until an extension goes live, nothing on this list can be registered or reserved. Our FAQs cover the rest. And if you’re building in any of these spaces and see what we see- as a registrar, a platform, a community, or a partner- we’d like to hear from you.  In 2012, we bet that the internet had outgrown its namespace. This is that bet again, sized for what the internet is becoming. Now, as then, we like our chances. Explore all 46 applications.